What's new on Adfonic
Here you can find out what product updates have been recently added to the site. We've compiled a short list of some of our really cool mobile ads features that we'd like to tell you about.
June 2011
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Geo Targeting
We now offer geo targeting to all advertisers for locations within the UK and US. With demand for geo targeted ads gaining traction, our UK advertisers are now able to target audiences right down to postal town level and in the US advertisers can target at state and Nielsen DMA level. |
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iPad Ad Units
With tablet device adoption continuing to rise, we now offer support for iPad ad units, including MPU, leaderboard, skyscraper, banner and button in traditional IAB ad formats. |
| Android App Install Tracking & Conversion Tracking for Mobile sites
We now offer app install tracking for Android as well as iOS, enabling advertisers to measure not only how many times their iPhone or Android app is clicked on, but also the number of downloads and first opens that are generated post-click. This information provides visibility into exactly how much advertisers are paying for each app download. Similarly, post-click conversion tracking for mobile sites allows advertisers to specify and track predefined actions (conversions) performed by a user once they have arrived at a mobile site. This enables advertisers to assess performance from impression through to conversion and to establish their cost per conversion. |