PLEASE
READ THESE TERMS AND CONDITIONS VERY CAREFULLY BEFORE REGISTERING FOR
THE ADFONIC SERVICE. REGISTERING FOR, OR USING, THE ADFONIC SERVICE
INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT
ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT REGISTER FOR, OR USE,
THE ADFONIC SERVICE.
This agreement ("Agreement")
between You (defined below) and Adfonic Limited ("Adfonic") consists
of these terms and conditions and any policy or rules referred to in
them and sets out how Adfonic will work with both Publishers and Advertisers
(each defined below) in respect of the Adfonic website ("Adfonic Website")
and the Service (defined below). "You" means any entity, whether
a Publisher, Advertiser or both, identified in the Sign-Up Form (defined
below).
- the Adfonic
Service
- Adfonic
provides a web-based, global, self-service exchange for mobile advertising
that enables Publishers seeking to monetise their Sites (defined below)
to register and make the Sites available in the form of inventory to
the Adfonic network (the "Service"). This inventory is then made
available to Advertisers who are able to purchase pre-paid Ads (defined
below) in the form of text links and banners that are costed on a CPM
or CPC basis (each defined below). Funds are drawn down from the Advertiser's
Account (defined below) as their Ads are displayed or clicked-on via
the Sites. Each Publisher is then paid a share of the Site Revenue (defined
below) thus generated from its Sites.
- If Adfonic
makes a material change to terms of this Agreement, Adfonic will notify
You to the email address You provided and/or on the Adfonic website.
Unless you notify Adfonic otherwise within thirty days of such notice,
You will become bound by the modified terms. If You do notify Adfonic,
You will remain bound by the version of the terms before the change
for the remainder of the current Term.
- Adfonic may
make modifications to the Service, or any aspect of it, from time to
time.
- Adfonic will
provide the Service to You during the Term of this Agreement and you
may use the Service as described in clause 1.1
above. You must comply with this Agreement and You must procure that
Your Associates comply. You must use all commercially reasonable efforts
to prevent unauthorized used of, or access to, the Service, including
safeguarding any usernames and passwords applying to Your Account and
You must promptly notify Adfonic of any such use or access.
- Adfonic warrants
that it will comply with the Privacy Policy.
- Unless Adfonic
specifically agrees in writing, You must not, and must use commercially
reasonable efforts to make sure a third party does not: (a) sub-license,
loan, rent, sell, resell, lease or otherwise deal with, the Services
to or with a third party; (b) attempt to reverse engineer the Services
or any component of the Services; or (c) attempt to create a substitute
or similar service through use of, or access to, the Service.
- Subject always
to termination in accordance with this Agreement, at the expiry of the
Term, the Term is renewed automatically for another sixty days by Your
continued use of the Service.
- further
definitions
- "Account"
means an account in which value is stored for You, which value You may
then spend in using the Services, or be paid, in each case in accordance
with this Agreement.
- "Ad"
means any advertisement the content of which an Advertiser or its licensor
has produced, including but not limited to text links, banners, buttons,
videos, interstitials, pop ups and graphics, and that Adfonic causes
to be served to any Publisher's Site.
- "Advertiser"
means You where You are an advertiser who uses any aspect of the Services.
- "Associate"
means, in respect of a party, that part's group companies, customers,
partners, sub-contractors, Associates, agents, networks, officers, directors,
joint ventures, owners and employees.
- "Confidential
Information" means information disclosed by a party to the other party
under this Agreement that is marked as confidential or would normally
be considered confidential under the circumstances, and does not include
information that: (a) the recipient of the Confidential Information
already knew; (b) becomes public through no fault of the recipient;
(c) was independently developed by the recipient; or (d) was lawfully
given to the recipient by another party.
- "CPM"
means charging on the cost-per-thousand advertising model. The Publisher
is paid when an Ad is displayed to a visitor to the Publisher's Site.
Impressions are aggregated into groups of one thousand Impressions and
payments are calculated and made for each one thousand Impressions.
- "CPC"
means charging on the cost-per-click advertising model. A click is counted
when a visitor to a Site clicks on an Ad, as determined by Adfonic's
tracking technology ("Click").
- "Impression":
an Impression occurs each time a visitor hit to a Site is recorded,
including if an Advertiser visits a Site to which its Ad has been served,
this will be counted as an Impression. Where Adfonic's administrator
visits a Site, no impression will be counted.
- "Intellectual
Property Rights" means current and future worldwide rights under patent
law, copyright law, trade secret law, trade mark law, moral rights law,
and all other similar rights.
- "Privacy
Policy" means the privacy policy, in respect of Your information,
that is published on the Adfonic website and may be amended by Adfonic
and from time to time.
- "Publisher"
means You where You are a publisher who uses any aspect of the Services.
- "Sign-Up
Form" means the form submitted on the Adfonic website by you or your
Associate when signing-up for the Service.
- "Site"
means any online asset such as a mobile site (whether using WAP or any
other protocol), mobile Internet site, mobile web site, mobile application
or device platform to which Adfonic serves any Ad.
- "Site
Revenue" means the advertising revenue actually received by Adfonic
in respect of a Site.
- "Taxes"
means any duties, customs fees, or taxes (other than Adfonic's income
tax) associated with the Services, including any related penalties or
interest.
- "Term"
means the lifetime of the contract created by this Agreement, being
sixty days, subject always to termination in accordance with this Agreement.
- "Visitor"
means a unique, individual, human, end-user visitor to a Site, as determined
by Adfonic's tracking technology.
- Accounts
- Your Account
is a US Dollar ("USD") account. Adfonic only accepts payments in
USD and only makes payments USD.
- Because Adfonic
pays Publishers a share of the amounts paid to Adfonic by Advertisers,
Adfonic shall not be liable to pay any Publisher if Adfonic has not
received to the relevant Advertiser's/s' Account/s the corresponding
amounts in full; and Adfonic shall not be liable to make any payment
to any Publisher other than payments funded in accordance with this
Agreement from Advertiser Accounts.
- You warrant
and represent that the information provided in the Sign-Up Form is true
and accurate. You must inform Adfonic promptly in writing if any of
that information becomes untrue or inaccurate.
- payments
— Advertisers
- The provisions
of this section 4 apply to Adfonic and to You
if you are an Advertiser.
- Except with
the prior written consent of Adfonic, You must pre-pay your Account
via the Adfonic Website using a bank card or Paypal before Your Ads
can be served to any Site. Payments by bank card are due immediately
upon placement. Adfonic will charge Your bank card using the details
You have provided to us and in the amounts You order through the Service.
If bank card authorizations or charge attempts are declined, Adfonic
reserves the right immediately to disable or cancel Your use of the
Service, in its sole discretion.
- You are responsible
for any Taxes and Adfonic will apply the value in Your Account, in the
amounts You order, for the Services without any reduction for such amounts.
If Adfonic is obliged to collect or pay Taxes, the Taxes will be invoiced
to You, unless You provide to Adfonic a valid tax exemption certificate
authorized by the appropriate taxing authority. If You are required
by law to withhold any Taxes from your payments to Adfonic, You must
provide to Adfonic an official tax receipt or other appropriate documentation
to support this.
- The minimum
payment permitted is fifty (50) USD. The maximum payment permitted is
ten thousand (10 000) USD per transaction and Your Account may not contain
more than one hundred thousand (100 000) USD at any time without the
prior written consent of Adfonic. Adfonic will serve Your Ads to the
chosen Sites following receipt of payment to Your Account and within 24 hours after approval of
the Ads by Adfonic; and will cease to serve your Ads to Sites once your
Account has been depleted. You are responsible for paying all taxes
and government charges, and any reasonable expenses and legal fees Adfonic
incurs in collecting overdue amounts.
- Where Adfonic
has given its prior written consent, you may pay into Your Account in
arrears. Adfonic will send you invoices by post or email, which are
due and payable immediately. If You do not pay the entire amount of
an invoice within fourteen days of your receipt of the invoice, You
shall in addition pay interest on the unpaid amount at four per cent
per annum over the base lending rate of Barclays Bank plc in London from
time to time, from the payment due date until payment in full. You will
also pay all expenses (including lawyer's fees) reasonably incurred
by Adfonic in collecting such overdue amounts, except to the extent
of any invoicing error of Adfonic.
- If you request a refund you must submit the request in writing to Adfonic. An administration charge of ten percent (10%) will be applied to each refund, subject to a minimum of ten (10) USD. Refunds will be made to the same bank card or account as the original payment, within thirty days of Adfonic's receipt of a valid request.
- Adfonic will
be solely responsible for determining and counting the Clicks or Impressions
for each Ad campaign. No other measurement or statistic of any kind
shall be taken into account or have any effect.
- Adfonic may
share any bank card or related billing and payment information that
Advertiser provides to Adfonic with third parties such as payment processors
solely for the purposes of effecting payments to and from, and servicing,
Your Account. Adfonic shall not be liable for any use or disclosure
of such information by such third parties.
- content
— Advertisers
- You must
comply with the technical specifications provided by Adfonic to enable
proper display of the Ads in connection with the Services, including
without limitation not modifying the code or configuration provided
to You by Adfonic save to the extent allowed by Adfonic expressly in
writing.
- You will
use all reasonable efforts to assist Adfonic with regard to any technical,
administrative or other issues that may arise relating to the Ads.
- Adfonic guarantees
neither the placement nor the performance of any Ads to any Site. Adfonic
may without notice at any time cease to serve any Ad. Although Adfonic
may evaluate or monitor Ads and Sites, Adfonic cannot and does not confirm,
and is not responsible for ensuring, the lawfulness, accuracy, truthfulness
or any other aspect of Ads or Sites.
- As between
You and Adfonic and as between Adfonic and any third party, Adfonic
is not responsible for anything whatsoever regarding Your Ads. Without
limitation to the generality of the foregoing, You are solely responsible
for the site(s), product(s) and/or service(s) advertised using the Adfonic
Service and for any landing pages and links. You acknowledge that, as
between Adfonic and You, You are solely responsible for image creation,
advertising text and for all other content of all Your Ads and ensuring
their accuracy and lawfulness, including for those Ads generated by
Your Associate.
- You represent
and warrant that: (a) you are authorized to advertise the items/products/services/brands,
whether on behalf of yourself or on behalf of Your Associate; and (b)
none of Your Ads contains: (i) pornography, (ii) illegal content of
any kind, (iii) illegal drugs promotion, (iv) racism, (v) fraudulent
or suspicious content, or (vi) any offensive material. Adfonic reserves the right at its sole discretion to reject any campaigns including offers for free gifts and promotions, click-to-call services using premium rate numbers, gambling in certain territories and any misleading subscription services.
- You grant
to Adfonic and to the Publishers a non-exclusive, worldwide, perpetual,
royalty-free licence to copy, distribute and display your Ads for the
purposes of the Service, which licences shall survive termination of
this Agreement.
- You must
give an English translation of any international creative material You
provide when submitting it for approval.
- You must
ensure that all targeting accurately reflects the service/product/Site
that is being advertised. Adfonic may remove individual Ads that do
not conform to these criteria and/or revoke the Advertiser's permission
to use the Adfonic Service, in each case as determined by Adfonic in
its sole discretion.
- You must
submit requests for the removal of an Ad through the Adfonic Website
tools and Adfonic will respond within 1 hour. Time-bound Ads will be
removed in accordance with the date and time specified during the Ad
campaign set-up process on the Adfonic Website.
- To ensure
continued compliance with this Agreement, if You change the advertised
site, linked page or landing page after approval by Adfonic, Adfonic
may stop the campaign and withdraw any of your Ads immediately and You
will not be entitled to any refund.
- payments
— Publishers
- The provisions
of this section 6 apply to Adfonic and to You
if you are a Publisher.
- Adfonic
shall pay to You a revenue share of sixty per cent of the Site Revenue
generated from Your Site.
- Adfonic will
pay You an amount determined in accordance with clause 6.2
within forty days of the end of each calendar month by cheque or Paypal
'mass payments' service.
- Where the
amount payable is less than fifty (50) USD (or a higher amount that
You may set), the amount will accrue to Your Account until such time
as the amount payable is greater than fifty (50) USD (or that higher
amount).
- All payments
to Publishers will be calculated using Adfonic records only; no other
information will be considered. If You are a company or partnership
and wish to dispute a payment, You must submit the dispute in writing
to Adfonic on Your company or partnership letterhead. Adfonic will respond
within thirty days with the relevant reports.
- Without prejudice
to any other rights and remedies of Adfonic, Adfonic reserves the right
not to pay any amount to any Publisher that is in breach of any provision
of this Agreement or has acted negligently or fraudulently. Without
limitation, Adfonic shall determine in its sole and absolute discretion
which acts or omissions include or constitute activity that is deceptive
or fraudulent in nature or otherwise unacceptable. Adfonic will not
pay or compensate any Publisher in any way for any impressions or clicks
that have been determined by Adfonic to be invalid or fraudulent. In
the event that the Publisher has already received payment for invalid
impressions or clicks, Adfonic reserves the right to seek credit or
remedy from future earnings and/or to demand re-imbursement from the
Publisher.
- content
— Publishers
- You represent
and warrant that each of its Sites: (i) is owned by or licensed to Publisher;
(ii) is not illegal or non-compliant with regulation; (iii) does not
infringe in any manner any copyright, database right, design right,
patent, trade mark, trade secret or other intellectual property right
of any third party anywhere in the world, and whether registered or
unregistered; (iv) does not breach any duty towards, or rights of, any
person or entity including, without limitation, rights of publicity
or privacy, and has not otherwise resulted in and is not likely to result
in any consumer fraud, product liability, tort, breach of contract,
injury, damage or harm of any kind to any person or entity; (v) is not
false, deceptive or misleading; (vi) is not defamatory, libellous, slanderous
or threatening; (vii) is free of viruses, trojan horses, trap doors,
back doors, worms, time bombs, cancelbots, spyware and other computer
programming routines that may potentially damage, interfere with, intercept,
or expropriate any system, data or personal information; and (viii)
does not contain pornography, illegal content of any kind, illegal drugs
promotion, racism, fraudulent or suspicious content, content that promotes gambling, gaming and/or any other activity with an entry fee and a prize, or any offensive
material.
- As between
You and Adfonic and as between Adfonic and any third party, Adfonic
is not responsible for anything whatsoever regarding Your Site(s). Without
limitation to the generality of the foregoing, You are solely responsible
for the site(s), product(s) and/or service(s) referred to on Your Site(s),
including any landing pages and links. You acknowledge that, as between
Adfonic and You, You are solely responsible for image creation, text
and for all other content of all Your Site(s) and ensuring their accuracy
and lawfulness, including for those of your Site(s) that are generated
by Your Associate.
- You must
not engage in any fraudulent activity either directly or via any third
party, including without limitation clicking on Ads other than by end
users; causing automated robots to visiting Sites; encouraging users
via incentives to click on Ads etc. If Adfonic, in its sole discretion,
determines that you have engaged in any fraudulent activity, Adfonic
may terminate your Account and this Agreement and reserves the right
to withhold without refund any amount accrued or expected to accrue
to Your Account up to an amount equal to all losses and damages that
Adfonic may suffer as a result of the fraudulent activity. You must
not engage in any action or practice that reflects poorly on Adfonic
or otherwise disparages or devalues Adfonic's reputation or goodwill.
- Adfonic guarantees
neither the placement nor the performance of Ads to or on any Site.
Adfonic may without notice at any time cease to serve Ads to any Site.
Although Adfonic may evaluate or monitor Ads and Sites, Adfonic cannot
and does not confirm, and is not responsible for ensuring, the lawfulness,
accuracy, truthfulness or any other aspect of Ads or Sites.
- You will
make Your Sites available for Ad targeting. Adfonic may retain and process
all data pertaining to the display of each Ad including any targeting
information specified by You.
- Account
management — Advertisers
- Adfonic will
flag Your Account via email if there has been no change in the balance
for 30 days. Accounts are designated inactive if for 180 days: no funds
are transferred into the Account; there are no Impressions or Clicks
on any Ad served to Your Site(s); and You do not request payment of
your balance. Adfonic will then contact you regarding the payment to
You of the amount in Your Account and the closure of your Account.
- Account
management — Publishers
- Adfonic will
flag Your Account via email if there has been no change in the balance
after 30 days. Accounts are designated inactive if for 180 days: no
funds are transferred into the Account; there are no Impressions or
Clicks on Your Ads; and You do not request payment of your balance.
Adfonic will then contact you regarding the payment to You of the amount
in Your Account and the closure of your Account.
- communications
- You must
direct to Adfonic and, without limitation, not to any advertiser or
publisher, all communications regarding any matter arising out of any
user's use of the Service. Without limiting the foregoing, You must
not initiate any communication of any kind that encourages, solicits,
induces, diverts, entices or otherwise takes away from Adfonic the business
or patronage of any party that was within the preceding six months an
Advertiser or Publisher.
- If an Advertiser,
who is currently running, or has previously run, an Ad campaign on a
Publisher's Site(s) through the Service, approaches that Publisher directly
with regard to mobile advertising, the Publisher must refuse to work
directly with them, and refer the Advertiser back to Adfonic unless
agreed otherwise in writing with Adfonic.
- confidentiality,
PR
- Each party
will: (a) protect the other party's Confidential Information with
the same standard of care it uses to protect its own Confidential Information;
and (b) not disclose the Confidential Information, except to its Associates
who need to know it in connection with the lawful use of the Service
and who have agreed in writing to keep it confidential. Each party (and
every Associate to whom it has disclosed Confidential Information) may
use Confidential Information only to exercise rights and fulfil obligations
under this Agreement, while using reasonable care to protect it. Each
party is responsible for any actions of its Associates in breach of
this clause. Each party may disclose the other party's Confidential
Information when required by law but only after it, if legally permissible:
(a) uses commercially reasonable efforts to notify the other party;
and (b) gives the other party the chance to challenge the disclosure.
- You hereby
consent to Adfonic's inclusion of Your name in a customer list. Other
than this, neither party may make any public statement regarding this
Agreement without the other party's prior written consent.
- No press
release, promotional or merchandising material, or general public announcement
shall be made without the prior written consent of both parties.
- blog
and forum: In using the blog and forum contained within the Service,
You shall comply with, and You agree to be bound by, the moderation
policy that Adfonic publishes on its website from time to time.
- entire
agreement: This Agreement constitutes the entire agreement between
the parties with respect to the subject matter hereof, and supersedes
and replaces all other agreements, written or oral, regarding such subject
matter. Any rights not expressly granted in this Agreement are reserved
by Adfonic and all implied licences are disclaimed. Adfonic reserves
the right to amend any part of this Agreement at any time and your continued
use of the Service constitutes your acceptance of each amended version
of this Agreement.
- relationship
of Parties: This Agreement does not constitute, create, or give
effect to any employer/employee or franchiser/franchisee relationship,
nor any joint venture, partnership, limited partnership, or agency between
the parties, and the parties hereby acknowledge that no other facts
of relations exist that would constitute, create, or give to effect
any such relationship between them.
- notices:
Except as expressly set forth herein, any notices to be given pursuant
to this Agreement shall be in writing and, in the case you You, may
be sent by email to Your email address as identified in Your account
information. The receipt of such notice shall constitute the giving
of the notice.
- no waiver:
No waiver of any term, provision or condition of this Agreement, whether
by conduct or otherwise, in any one or more instances, shall be deemed
to be, or shall constitute, a waiver of any other term, provision or
condition hereof, whether or not similar, nor shall such waiver constitute
a continuing waiver of any such term, provision or condition hereof.
No waiver shall be binding unless executed in writing by the party making
the waiver.
- severability:
If any provision of this Agreement is held to be ineffective, unenforceable
or illegal for any reason, such decision shall not affect the validity
of any or all of the remaining portions thereof.
- force
majeure: Neither party shall be held liable or responsible to the
other party nor be deemed to have defaulted under or have defaulted
under or breached this Agreement for failure or delay in fulfilling
or performing any term of this Agreement when such failure or delay
is caused by or results from any causes beyond the reasonable control
of the affected party.
- assignment:
In Adfonic's sole discretion, Adfonic may assign this Agreement by
giving you written notice (but without your prior express consent),
provided that Adfonic assigns the Agreement on the same terms or terms
that are no less advantageous to You.
- third
party rights: A person who is not a party to this Agreement has
no right under the Contracts (Rights of Third Parties) Act 1999 to enforce
any term of this Agreement but this does not affect any right or remedy
of a third party specified in this Agreement or which exists or is available
apart from that Act.
- termination:
You may discontinue use of the Service at any time. Adfonic may at any
time, in its sole discretion, suspend, modify or terminate all or part
of the Service, terminate this Agreement, or suspend or terminate Your
participation, that of Your Associate, or that of any Site or Ad, in
all or part of the Service for any reason, in each case without notice
or liability arising from such modification, suspension or termination.
The provisions of this Agreement regarding confidentiality, further
representations and warranties, termination,
indemnification, exclusion of warranties, limitation of liability and
law and jurisdiction shall survive the expiration or termination of
this Agreement.
- intellectual
property rights: Except as expressly set forth herein, this Agreement
does not grant either party any rights, implied or otherwise, to the
other's content, Site, Ad or any of the other's intellectual property.
As between the parties, You own all Intellectual Property Rights in
Your Ads and/or Site, and Adfonic owns all Intellectual Property Rights
in the Service.
- indemnification:
You shall indemnify and defend Adfonic and its Associates (collectively,
the "Indemnified Parties") from and against any and all liability,
costs, losses, damages, claims and demands, including without limitation
lawyers' fees and costs incurred by the Indemnified
Parties, arising out of or related to (a) Your Ad(s) and/or Site(s);
or (b) Your breach of any warranty or representation you give in this
Agreement. In seeking indemnification, Adfonic will promptly notify
You of the claim and cooperate with You in defending the claim. You
will have full control and authority over the defence, except that:
(a) any settlement requiring Adfonic to admit liability or to do or
refrain from any act or omission will require Adfonic's prior written
consent, such consent not to be unreasonably withheld; and (b) Adfonic
may join in the defence with its own counsel at its own expense.
- further
representations and warranties:
Each party represents and warrants that it has full power and authority
to enter into this Agreement and that there is no legal reason why it
cannot enter into this Agreement. By entering into this Agreement, whether
as a Publisher, Advertiser or both, You represent and warrant that:
(a) You own and control, or have the requisite licences to control,
Your Ads and/or Sites (as applicable); (b) You have and will maintain
all rights, authorizations and licences that are required to permit
You to use the Service; (c) the execution and delivery of this Agreement,
and Your performance of Your obligations hereunder, will not constitute
a breach or default of or otherwise violate any agreement to which You
or any of Your Associates are party or violate any rights of any third
party; (d) You will comply with all laws and regulations applicable
to or otherwise connected with Your use of the Service; and (e) that,
where You are an individual, You are at least 18 years of age.
- exclusion
of warranties: SAVE AS SET FORTH IN THIS AGREEMENT, ADFONIC MAKES
NO WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WITH RESPECT
TO THE SERVICE, ADS OR SITES, AND EXPRESSLY DISCLAIMS ANY WARRANTIES
OR CONDITIONS OF NON-INFRINGEMENT, SATISFACTORY QUALITY AND FITNESS
FOR ANY PARTICULAR PURPOSE. TO THE EXTENT THE SERVICE, ADS OR SITES
ARE BASED ON OR DISPLAYED IN CONNECTION WITH NON-ADFONIC CONTENT, ADFONIC
SHALL NOT HAVE ANY LIABILITY IN CONNECTION WITH THE DISPLAY OF THE SERVICE,
ADS OR SITES. Adfonic cannot guarantee continuous or secure access to
the Service and operation of the Adfonic website may be affected by
many factors outside of Adfonic's control. While Adfonic will use
reasonable endeavours to maintain an uninterrupted service, ADFONIC
CANNOT GUARANTEE THIS AND DOES NOT GIVE ANY PROMISES OR WARRANTIES (WHETHER
EXPRESS OR IMPLIED) ABOUT THE AVAILABILITY OF THE SERVICE.
- TO THE EXTENT
THAT THE EXCLUSION OF IMPLIED WARRANTIES IS NOT ALLOWED BY LAW, THEN,
TO THE EXTENT PERMISSIBLE, ANY IMPLIED WARRANTIES ARE LIMITED IN DURATION
TO SIXTY (60) DAYS FROM THE START OF THE TERM.
- limitation
of liability. If You have a dispute with one or more other users
of the Service, you hereby release Adfonic (and our Associates) from
claims, demands and damages (actual and consequential) of every kind,
known and unknown, arising out of or in any way connected with such
dispute.
- Nothing
in this Agreement shall limit or exclude the liability of any party
for fraudulent misrepresentation, for death or personal injury resulting
from its negligence or the negligence of its Associate or for any other
liability that cannot be limited or excluded by law.
- EXCEPT FOR
ANY INDEMNIFICATION AND CONFIDENTIALITY OBLIGATIONS UNDER THIS AGREEMENT,
OR YOUR INFRINGEMENT OF ANY INTELLECTUAL PROPERTY RIGHTS, IN NO EVENT
SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL OR SPECIAL
LOSS, WHETHER IN CONTRACT, TORT OR OTHERWISE, BASED UPON A CLAIM OF
ANY TYPE (INCLUDING, BUT NOT LIMITED TO, CONTRACT, TORT, INCLUDING NEGLIGENCE,
WARRANTY, REPRESENTATION OR STRICT LIABILITY).
- IN NO EVENT
SHALL EITHER PARTY BE LIABLE FOR ANY LOSS OF ANTICIPATED PROFITS, LOSS
OF GOODWILL OR LOSS OF DATA.
- IN ANY EVENT,
ADFONIC'S TOTAL OBLIGATIONS AND/OR LIABILITY CAN NEVER EXCEED THE VALUE
OF THE SPECIFIC ADVERTISING CAMPAIGN TO WHICH THE CLAIM RELATES DURING
THE THREE MONTH PERIOD IMMEDIATELY PRECEDING THE DATE OF THE CLAIM.
- governing
law and jurisdiction.
This Agreement will be governed by and construed under the laws of England
and Wales without regard to the conflicts of law provisions thereof.
Any action relating to this Agreement must be brought in such courts.