Ad unit specifications

The ad unit specification/format guidelines below provide an over-view of all ad formats supported by publishers on the Adfonic mobile advertising network.

MMA mobile ad units

mma-xx-large-320x50

XX-Large

  • For iPhone and smartphones
  • 320 x 50 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <5kb file size for basic banners
  • <7.5kb for enhanced banners
  • Optional 24 character text tag line

X-Large

  • For iPhone and smartphones
  • 300 x 50 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <5kb file size for basic banners
  • <7.5kb for enhanced banners
  • Optional 24 character text tag line
MMA Large 216x36 banner

Large

  • 216 x 36 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <3kb file size for basic banners
  • <4.5kb for enhanced banners
  • Optional 18 character text tag line
MMA Medium 168x28 banner

Medium

  • 168 x 28 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <2kb file size for basic banners
  • <3kb for enhanced banners
  • Optional 12 character text tag line
MMA Small 120x20 banner

Small

  • 120 x 20 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <1kb file size for basic banners
  • <1.5kb for enhanced banners
  • Optional 10 character text tag line

Text Links

  • Up to 35 characters including spaces
  • “[Ad]” signifier appended to the start of all text links
  • Note  Adfonic only supports the ISO LATIN-1 character set

Android & iOS specific formats

App Icon 42x42

Android & iOS app icons for text based ads

  • The campaign must target only Android or iOS
  • 42 x 42 pixels
  • GIF, PNG, JPG for still images
  • <5kb file size

Advertisers promoting Android or iOS applications can upload an app icon when
using the text banner option above.

full page 320x480 pixels
Not actual size

Full Screen

  • iPhone, iPod and Android devices only (not tablet formats).
  • 320×480 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <50kb file size

IAB ad units

IAB Banner 468x60 pixels
Not actual size

Banner

  • Tablet  devices only
  • 468 x 60 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <7,5kb file size for basic banners
  • <10kb for enhanced banners
IAB MPU 300x250
Not actual size

MPU

  • Android and iOS devices only
  • 300 x 250 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <25kb file size for basic banners
  • <30kb for enhanced banners
IAB Leaderboard 728x90 banner
Not actual size

Leaderboard

  • Tablet devices only
  • 728 x 90 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <25kb file size for basic banners
  • <30kb for enhanced banners
IAB Skyscraper 120x600
Not actual size

Skyscraper

  • Tablet devices only
  • 120 x 600 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <25kb file size for basic banners
  • <30kb for enhanced banners
IAB Landscape 1024x90
Not actual size

Landscape

  • Tablet devices only
  • 1024 x 90 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <25kb file size for basic banners
  • <30kb for enhanced banners