Ad unit specifications
The ad unit specification/format guidelines below provide an over-view of all ad formats supported by publishers on the Adfonic mobile advertising network.
MMA mobile ad units

XX-Large
- For iPhone and smartphones
- 320 x 50 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <5kb file size for basic banners
- <7.5kb for enhanced banners
- Optional 24 character text tag line

X-Large
- For iPhone and smartphones
- 300 x 50 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <5kb file size for basic banners
- <7.5kb for enhanced banners
- Optional 24 character text tag line

Large
- 216 x 36 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <3kb file size for basic banners
- <4.5kb for enhanced banners
- Optional 18 character text tag line

Medium
- 168 x 28 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <2kb file size for basic banners
- <3kb for enhanced banners
- Optional 12 character text tag line

Small
- 120 x 20 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <1kb file size for basic banners
- <1.5kb for enhanced banners
- Optional 10 character text tag line
Text Links
- Up to 35 characters including spaces
- "[Ad]" signifier appended to the start of all text links
- Note Adfonic only supports the ISO LATIN-1 character set
Android & iOS specific formats

Android & iOS app icons for text based ads
- The campaign must target only Android or iOS
- 42 x 42 pixels
- GIF, PNG, JPG for still images
- <5kb file size
Advertisers promoting Android or iOS applications can upload an app icon when
using the text banner option above.

Not actual size
Full Screen
- iPhone, iPod and Android devices only (not tablet formats).
- 320×480 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <50kb file size
IAB ad units

Not actual size
Banner
- Tablet devices only
- 468 x 60 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <7,5kb file size for basic banners
- <10kb for enhanced banners

Not actual size
MPU
- Android and iOS devices only
- 300 x 250 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <25kb file size for basic banners
- <30kb for enhanced banners

Not actual size
Leaderboard
- Tablet devices only
- 728 x 90 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <25kb file size for basic banners
- <30kb for enhanced banners

Not actual size
Skyscraper
- Tablet devices only
- 120 x 600 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <25kb file size for basic banners
- <30kb for enhanced banners

Not actual size
Landscape
- Tablet devices only
- 1024 x 90 pixels
- GIF, PNG, JPG for still images
- Animated GIF for animations
- <25kb file size for basic banners
- <30kb for enhanced banners