Ad unit specifications

Below is a summary of the main creative dimensions for the three major mobile platforms. These show the standard creative size of ads that run in App and in Mobile Site environments.

		iOS Devices			Android Devices		Windows Devices
Creative Dimensions	Filesize (kb)	iPhone	iPad	iPod	Smartphones	Tablets	Smartphones	Tablets
300×50	7
320×50	7
300×250	60
320×480	60
1024×90	90
216×36	4
468×60	20
728×90	60
120×600	60
480×320	50
768×1024	200
1024×768	200
160×600	50
Textlinks	35 char
Native Ads	Details

It is highly recommended that all applicable sizes are used per campaign, to unlock and reach as much available inventory as possible and enhance delivery.
Any campaign should contain at least one 300×50 or 320×50 standard banner.

Rich Media Expandable Units

Smartphone

Smartphones banner sizes
320×50 px
300×50 px
300×250 px
320×480 px

Tablet (iOS)

Tablet banner sizes
728×90 px
300×250 px
320×480 px

Tablet (Android)

Tablet banner sizes
728×90 px
300×250 px
320×480 px

N.B. If a campaign runs across both smartphone and tablet devices, the expanded unit size should be 320x372px.
Download Adfonic ad specs

Native Ads

Icon: Dimensions: 80×80. File size: 10kb
Title: 25 characters max
Description: 100 characters max
Image: Dimensions: 1200×627. Filesize: 200kb

The final layout of a Native Ad is subject to the
publisher implementation.

Other platforms

Creative Dimensions	Filesize (kb)	Java	RIM	Web OS	Symbian
300×50	7
320×50	7
216×36	4
168×28	3
120×20	1.5
Textlinks	35 char