With Adfonic you have a choice of setting up a number of different budgets to help you control and manage your ad spend. All these budgets are optional and created by you.

An account level budget lets you control your overall account spend on a daily basis. You define what you want your daily account level budget to be. You can set up account level budgets by visiting My transactions & Daily budget

You can set an overall budget for a campaign; this means that the campaign will continue to run until that budget has been reached. Once the budget has been reached, the campaign will stop running. You can choose to set up a campaign level budget when you create a campaign.

Finally, you can a set a daily budget for any particular campaign; this means that the campaign will pause running for the rest of the day when the campaign daily budget has been reached. You can choose to set up a daily campaign budget when you create or edit a campaign.

3. Can I set up alerts?

With Adfonic you have a choice of setting up a number of different budgets to help you control and manage your ad spend. All these budgets are optional and created by you.

4. How do I stop a campaign?

You can stop a campaign on the Campaign summary page by selecting the individual campaign or campaigns that you want to stop and clicking on the “Stop” button.

You can also control when campaigns stop by either setting a campaign end date or a setting up a campaign budget.

Once you stop a campaign you cannot restart it. If you want to temporarily stop a campaign then you should use the pause option. Paused campaigns can be reactivated at any time.

5. What advertising models does Adfonic use?

We use CPM and CPC advertising models.

Cost per Mille (CPM) or Cost per Thousand (in Latin mille means thousand) is a commonly used measurement in advertising based on impressions or eyeballs. Advertisers purchase CPM in blocks of 1,000 impressions and typically use CPM to create brand awareness.

Cost per Click (CPC) is a performance-based advertising modeal where the advertiser is charged every time a user clicks on an ad.

6. What advertising formats does Adfonic support?

We support text links and graphic banners.

Text links

We support text link ads as specified by the MMA Mobile Marketing Guidelines. For iPhones, we place text ads within an ad banner space and app advertisers can add their app icon to the text ad.

Standard mobile banners

We support the four mobile banner ad formats (small, medium, large and X-large) as specified by the MMA Mobile Marketing Guidelines.

IAB 300 X 250 banner

We support the IAB 300 X 250 rectangle giving advertisers more space for creative and messaging.

7. What advertising destinations does Adfonic support?

We support website links and click-to-call for all devices.

Android and iPhone campaigns can also link directly to audio or video destinations. Additionally, for iPhone we support AppStore application download links and Apple iTunes Store download links.

8. Does Adfonic review all ads?

The Adfonic team reviews all creatives submitted by advertisers before adding them to the ad network. We normally send an approval back to the advertiser on the same day. Any changes made to a creative will be reviewed again by the Adfonic team before they go live.

9. How do I find out if my ad is approved to run on the Adfonic network?

You will receive an email informing you whether your ad has been approved or not. Once approved, your site or app can go live immediately.

10. What if my ad is rejected?

The Adfonic team will send you an email to explain why your ad has been rejected. Typically, this may be because your ad did not meet our Advertiser Content Guidelines. You can change your creative and resubmit your ad again for review by the Adfonic team at any time.

11. What if my ad is not in English?

If your ad is not in English, then you will need to provide a translation of your creative when adding your text copy or uploading your images. This will help us with the review process.

12. What targeting options do I have with Adfonic?

Advertisers can choose from a comprehensive list of targeting options. You can choose to use any combination of targeting options depending on your campaign requirements.

You can target by country or region.
You can target by mobile operator.
You can choose to target by demographics by selecting gender and age range profiles.
You can choose devices by platform, brand, features and individual models.
You can also choose to assign descriptive words for your campaign using tags. We compare these tags to sites and apps in the Adfonic network where your ad could be displayed, improving your ad’s probability of being shown on a contextually relevant site.

13. Can I build an iPhone-only campaign?

You can choose to build a campaign optimised for iPhone and iPod Touch devices. Simply select this option on the Details page of the new campaign process.

14. Does Adfonic support advertising on multiple platforms (iPhone, Android, etc.)?

Advertisers can choose to run campaigns across all devices, iPhone only (including iPod Touch) and Android OS based devices.

15. Do you support additional destination types for iPhone devices or Android OS devices?

For iPhone devices the following destinations are supported:

Website links
Click-to-call
iPhone AppStore application downloads
Apple iTunes Store downloads
Click-to-video
Click-to-audio

For Android OS devices the following destinations are supported:

Website links
Click-to-call
Click-to-video
Click-to-audio
Market

16. What devices do you support for displaying ads?

Adfonic supports the Mobile Marketing Association guidelines for mobile advertising. The ad formats for text links and graphic banners can be displayed across a wide range of mobile phones across the world. Our device database contains over 5,000 unique mobile devices and is constantly updated as new devices enter the market.

17. Do my ads need to be in English?

Not at all. Adfonic currently supports ads that use the ISO 8859-1 character set. ISO 8859-1 is used to represent most languages throughout the Americas, Western Europe, Oceania and much of Africa. Following is a list of the languages supported by Adfonic:

Afrikaans
Albanian
Basque
Breton
Catalan
Danish
Dutch
English
Estonian
Faroese
French
Finnish
Galician
German
Icelandic
Irish
Italian
Kurdish
Latin
Luxembourgish
Norwegian
Occitan
Portuguese
Spanish
Swahili
Swedish
Wallon
Welsh

18. Can I schedule my campaign to start and stop on specific dates?

You can schedule your campaign to start and stop on specific dates. If the date is in the future then your campaign will not start until that date. Once your campaign has reach the end date it will stop automatically. You can also schedule you campaign to be run on specfic days of the week and hours of the day. For international campaigns, the hours of the day will be local to the country being targeted.

19. Does Adfonic support frequency capping?

Advertisers can control the number of times an ad is displayed to a unique user over a period of time ( hour, day, week ). Advertisers set frequency capping when creating a campaign.