Mobile Advertising Reports

Adfonic's independent reports and white papers provide insights and analysis on the global mobile advertising industry.

Q3 2013 Adfonic Global AdMetrics Report

The Q3 2013 Adfonic Global AdMetrics Report reveals that within the growing tablet format, Apple's iPad further establishes its position by gaining share.
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Q1 2013 Adfonic Global AdMetrics Report

The Q1 2013 Adfonic Global AdMetrics Report reveals Samsung mobile CTRs outperform Apple in key UK and US markets, with Samsung tablets poised to outperform iPads. Download report

The Adfonic AdSnap: Tablets

Adfonic's AdSnap for Tablets showed how tablets outperform smartphones across all types of campaign and most verticals, with prescriptions for advertisers who want to run smartphone campaigns alongside their larger cousins. Download report

Q4 2012 Adfonic Global AdMetrics Report

The Q4 Adfonic Global AdMetrics Report reveals tablets gain share of mobile advertising impressions throughout 2012. Download report, View the regional charts or Download infographic

The Adfonic AdSnap: Mobile RTB

Adfonic's AdSnap for mobile RTB showed how programmatic buying of mobile advertisement improved clickthrough rates for every vertical across Adfonic's smarter buying platform. Download report

The Adfonic AdSnap: Automotive

Adfonic's AdSnap for the automotive sector showed how clickthrough and conversion rate patterns yielded separate yet complementary insights. Download report

Q3 2012 Adfonic Global AdMetrics Report

The Q3 Adfonic Global AdMetrics Report reveals Apple increases mobile advertising lead over Samsung in Q3. Download report

Q2 2012 Adfonic Global AdMetrics Report

The Q2 Adfonic Global AdMetrics Report reveals Android overtakes iOS to become the most popular platform for mobile advertisers. Download report

Q1 2012 Adfonic Global AdMetrics Report

Our Global AdMetrics report, which launched in May 2012, is based on tens of billions of ad requests processed monthly by the Adfonic platform. Download report

Rich media grows up, scales up (February 2012)

A practical guide to the evolution of mobile rich media and how to get started with rich media mobile advertising. Download white paper

Mobile geo-location advertising will be a big number in 2015 (February 2012)

A practical overview of the market for geo-location mobile display advertising in the USA and Western Europe. Download white paper