Kartik Ram appointed General Manager of Adfonic for Asia-Pacific

Global mobile advertising marketplace, Adfonic, today cements its expansion into Asia-Pacific with the appointment of Kartik Ram as General Manager for the region. Operating from Singapore, Ram will lead all Adfonic’s business activities across the Asia-Pacific region, establishing the organisation’s on-the-ground presence and rapidly hiring new talent. According to Gartner, the Asia-Pacific region is currently the leading market in mobile advertising with revenues expected to grow to $6.9 billion by 2015.

Headquartered in London, Adfonic has experienced significant growth since its launch 2 years ago and now generates over 35 billion ad requests each month for brand advertising clients including; Skype, McDonalds and Warner Bros. Its network of publishers has grown to include over 10,000 mobile sites and apps which reach an audience of 200 million unique users each month. The launch of operations in Singapore and the appointment of Ram come on the back of rapid growth across the Asia-Pac region where Adfonic is already driving over 8 billion monthly ad requests.

Having established and managed a successful Indian office for global mobile marketing provider, Velti and occupied senior management positions with mobile internet service provider One97, Ram has broad experience in the mobile marketing industry.  Educated in the UK, Ram has an MBA from the London Business School.

Commenting on his appointment, Kartik Ram said, “I am very excited to be joining the Adfonic team as it expands its global operations into Asia-Pacific. This is a savvy move for Adfonic but also represents a huge opportunity for brands in this market, which now have access to Adfonic’s comprehensive global mobile publisher inventory.”

Victor Malachard, CEO Adfonic said “We are delighted to announce the opening of our offices in Singapore and to welcome someone of Ram’s knowledge and experience of the mobile advertising market to the team. We are excited about gaining ground in the Asia-Pacific region following significant growth in the region. We serve ads to over 190 countries and Asia-Pacific has long been a priority for continued expansion.”

The launch of on-the-ground operations in Asia-Pacific follows Adfonic’s announcement last September that it had received an additional $7.5 million of investment to support the company’s continued growth in North America, Europe and Asia-Pacific. In early 2011 Adfonic opened offices in Paris and New York and in November of last year offices were opened in Madrid which also serve Latin America. A second US office was recently opened in San Francisco. Adfonic plans to launch further operations in Germany and Italy during early 2012.