Press Releases

Adfonic Global AdMetrics Report Reveals Samsung Outperforms Apple In Key Markets

31 May 2013, United Kingdom

Adfonic, the smarter buying platform, today releases its Q1 2013 Global AdMetrics Report, which shows Samsung consistently outperforming Apple for clickthrough rates (CTRs) in the key UK and US markets. The report signals Q1 2013 as a watershed moment: Samsung devices showed stronger CTRs than Apple devices in every month, widening the CTR index gap from 15% in January to 70% by March, even though Apple devices had been the strongest performers for CTRs throughout most of 2012. This is the first time Samsung has outperformed Apple in CTRs for an entire quarter.… Read more

Adfonic and IQzone Bring new Engaging ad Units to Android Devices

09 April 2013, United Kingdom, United States

Adfonic, the smarter buying platform, today announces a partnership with IQzone, the mobile advertising solutions company, to enable advertisers to run IQzone's Postitial post-app ad units. By enabling IQzone's Postitial ad units, agencies and direct advertisers can access engaging and incremental Android post-app inventory supporting MPUs, full screen, rich media and video.… Read more

New analysis shows tablets outperform smartphones for every type of mobile advertising campaign

12 March 2013,

Based on billions of ad impressions from across Adfonic's platform the comparison reveals that tablets outperform smartphones for both direct response and branding campaigns. According to the comparison, clickthrough rates (CTRs) on tablets outperform smartphones for branding campaigns by a staggering 250%, but perhaps more surprising is the finding that tablets also beat smartphones for direct response campaigns, which are traditionally launched with less resource invested in the ad creative.… Read more

Adfonic Global AdMetrics Report Reveals Tablets Gain Share Of Mobile Advertising Impressions Throughout 2012

30 January 2013, United Kingdom

Adfonic, the smarter buying platform, today releases its Global AdMetrics Report for Q4 2012, showing that tablets' share of mobile ad impressions climbed from 9% in Q2 2012 to 14% in Q4, indicating that nearly one in every seven mobile ads was displayed on a tablet by the end of the year. Tablets also made impressive gains over the festive period, increasing share of ad requests by 40%, with Amazon's Kindle Fire HD nearly doubling its share of Android tablet ad requests.… Read more

New analysis demonstrates the impact of big data and algorithmic trading on mobile advertising

15 January 2013, United Kingdom

Adfonic, the smarter buying platform for mobile, today releases its 'AdSnap: Mobile Real-time Bidding (RTB)' report, which compares the results gained through mobile RTB – the programmatic trading of mobile ads based on algorithms – to non-RTB methods of running mobile ad campaigns.… Read more

Adfonic Global AdMetrics Report reveals Apple increases mobile advertising lead over Samsung in Q3

19 November 2012, United Kingdom

Adfonic, the smarter mobile buying platform, today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung. This is despite the increasing popularity of new Samsung devices during… Read more

Adfonic strengthens sales team with former BBC and News International hires as part of continued expansion

08 November 2012, United Kingdom

Adfonic, the smarter buying platform for mobile, has increased its sales firepower with two senior appointments to its London-based team. Former News International Agency Account Director, Michael Craig, is Adfonic's new Group Account Director and Ben Rotheram, formerly Digital Sales Manager at BBC Worldwide, assumes the role of Senior Account Manager. … Read more

Adfonic Introduces Madison, the Smarter Mobile DSP

30 October 2012, United Kingdom

Adfonic, the smarter mobile buying platform, today announced the availability of its mobile demand-side platform (DSP) Madison, which gives large-spending advertising agencies and brands greater transparency, control and efficiency through access to a broad range of real-time bidding (RTB) inventory. … Read more

Global AdMetrics Report von Adfonic: Android überholt iOS und wird so zur populärsten Plattform für Mobile Advertiser

18 July 2012, Germany

Der internationale Marktplatz für mobile Werbung Adfonic hat heute seinen aktuellen AdMetrics Report für das 2. Quartal 2012 veröffentlicht. Der Bericht basiert auf der Auswertung von tausenden Kampagnen, die auf über 15.000 mobilen Seiten und Apps liefen. Die daraus gewonnenen Daten helfen Werbenden, Entwicklern und Publishern bei der besseren Planung ihrer Kampagnen. Der vollständige Bericht steht unter http://adfonic.com/news/reports/ zum Download bereit.… Read more

Adfonic Global AdMetrics Report reveals Android overtakes iOS to become most popular platform for mobile advertisers

17 July 2012, United Kingdom

Adfonic, the global mobile advertising marketplace, today releases its Global AdMetrics Report for Q2 2012, which draws data from thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps, to help advertisers, developers and publishers drive better performance.… Read more