Publishers
Adfonic's easy-to-use self-service web based platform enables you to maximise the earning potential of your sites and apps by providing engaging and relevant advertising to your users.
What publishers do we work with?
Adfonic is open to everyone, whether you're an individual, startup, or established mobile destination. We provide the tools you need to generate revenue from displaying ads on your mobile sites or applications.
Why should I work with Adfonic?
Our innovative approach gives you the flexibility to define multiple ad slots for any of your sites or applications, creating richer and more relevant advertising opportunities and a better experience for your users. Once you're up and running, our real-time reporting and analytics give you the metrics and insights you need to fine-tune the performance and earning potential.
How do I get started?
You add your sites and applications
To add a site or application, we guide you through the step-by-step process with our wizard-style tools. You'll be asked to provide some information that will help us match your inventory with advertiser campaigns. Once you have submitted your site or app for review and approval by the Adfonic team and integrated the auto-generated ad code required, you're ready to go live.
Demographics
You create your demographic profile when adding your mobile site or application. We will show ads that are targeted to the profile you define. This means that the ads displayed are likely to be more relevant to your users and therefore increase your earning potential.
Ad slots
You can define multiple ad slots across your mobile site or application. For each ad slot you define, you can select the ad formats you wish to display, as well as a unique set of tags. This enables you to create ad slots relevant to different areas. This is useful for sites and applications that cover many different content subjects.
Tags
Adfonic uses tags, a Web 2.0 concept that uses words to describe the context of an ad slot. By defining relevant tags, you can optimise the mobile advertising experience for your users, as ads are more likely to be relevant to the specific areas of your sites and applications where they are displayed.
Approving ads
If you have chosen for your ads to be automatically approved then you will see ads displayed on your site immediately. If you have chosen to manually approve all ads, then you need to go into the ad management area and approve or reject individual ads to be displayed.
The Adfonic team reviews all creatives that have been submitted by advertisers before adding them to the Adfonic advertising network.
How much can I earn?
You earn money based on the performance of ads displayed on your site or application. Find out more about how Adfonic shares revenue with publishers.
To optimise your earnings, you may want to experiment with ad slots and different ad formats across your site or app. Our reporting tools give you the numbers you need to determine what's working and not working. Find out more about our reporting and analytics options.
There are two key metrics you will want to track and optimise. The first is your click through rate (CTR). By increasing the relevance of ads to your users, you will increase the likelihood that they will click on ads, thereby enhancing the value of your traffic. The second metric, ECPM, is a measure of the value of your inventory that can help you compare the performance of different ad slots and settings on a like-for-like basis.
You can change or edit the settings for any of your sites or apps at any time in order to continually optimise your earning potential.
