Rich Media Mobile Advertising
Rich media mobile advertising takes what touchscreens uniquely offer – swiping or tapping the screen, shaking the device, geolocation – and turns these elements into high-impact ad formats such as games, videos, image carousels and custom animations.
We make rich media work even harder through algorithms that focus on publishers who drive the best results. We empower users to interact with, spend time with, play with and get to know your brand up close and personal. And our Creative Services team can work with you to design, build and manage the most compelling rich media campaigns from brief to deployment.
What rich media means for you
- Global scale with access to billions of monthly rich media-enabled ad impressions
- Average clickthrough rates often double those for standard mobile banners
- User activity tracking and campaign optimization in real time
- The full measurement view, from hard metrics such as click volumes
- and clickthrough rates through to soft metrics such as brand awareness, purchase intent and brand recall
- Flexibility to customize the ad experience for your products, services and target audiences
- Fast turnaround times with the agility to get campaigns from brief to deployment in days