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Mobile ad specifications for advertisers

The table below describes Adfonic's guidelines for banner and text links. Some of these guidelines are taken from the Mobile Marketing Association (MMA) Mobile Web Advertising Technical Specification.

Ad size Sample creative (approximate size)
300 X 250 ad
  • 300 x 250 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <25kb file size for basic banners
  • <30kb for enhanced banners
X-Large banner
  • 300 x 50 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <5kb file size for basic banners
  • <7.5kb for enhanced banners
Large banner
  • 216 x 36 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <3kb file size for basic banners
  • <4.5kb for enhanced banners
Medium banner
  • 168 x 28 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <2kb file size for basic banners
  • <3kb for enhanced banners
Small banner
  • 120 x 20 pixels
  • GIF, PNG, JPG for still images
  • Animated GIF for animations
  • <1kb file size for basic banners
  • <1.5kb for enhanced banners
Text tag line (optional feature with banners)
  • Up to 24 characters for X-Large
  • Up to 18 characters for Large
  • Up to 12 characters for Medium
  • Up to 10 characters for Small
 Come try it out!
Text Links
  • Up to 35 characters including spaces
  • "[Ad]" signifier appended to the start of all text links
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