Adfonic's targeting ensures that you reach the right people in the right places. You can target your mobile advertising campaign by country, region (for example US, UK and so on), operator, carrier, demographic, platform, device and day part.
From skyscraper to landscape, from XX-large to small to text links, we can support virtually any format to match your creative vision. View our mobile advertising guidelines for an overview of all ad formats supported by Adfonic.
Calls to action
Soft metrics are great, but we encompass many calls-to-action that encourage your audiences to engage and convert however they want. These include tap-to-mobile-web, tap-to-call, tap-to-video, tap-to-audio, tap-to-Google Play, tap-to-Apple App Store and tap-to-Apple iTunes store.
If you're looking for widespread brand awareness we support CRM (cost-per-mile/thousand) bids. If you want to pay for specific, measurable action, we support CPC (cost-per-click) bids. And if you're not sure which to go for, get in touch and we can help you decide.
Reporting and analytics
Real-time reporting enables you to fine-tune your ad creatives, copy, budgets and targeting throughout the campaign. Our analytics draw data from across all publisher sites and apps to show results as the campaign runs, broken down by ad creative, platform, device, operator, carrier, time of day, country and geo-location (postal town in the UK, DMA region in the US, and province in Canada).