Campaign Options
Use a range of creative ad formats, campaign destinations and ad models to best suit your campaign objectives and requirements.
Ad formats:
We support a full range of ad formats. View our ad unit specifications guidelines for an overview of all ad formats supported by publishers on the Adfonic network.
Campaign destinations:
You can target your mobile ads to various destinations and benefit from multiple mobile specific calls-to-action.
| Destination | Details |
|---|---|
| Click-to-mobile web | Direct users to any mobile web page. Create specific landing pages for your campaigns and tailor your messages accordingly. |
| Click-to-call | Enable prospective customers to call you with one click straight from your ad. |
| Click-to-Apple App Store & Android Market | Enable users to download your app via a direct link to the Apple App Store or Android Market |
| Click-to-video | Direct users straight to a rich media video ad for your product or service. (Option only available on Apple devices) |
| Click-to-audio | Build campaigns that direct users to audio ads such as podcasts or music downloads that play out after users click on the ad. (Option only available on Apple devices) |
| Click-to-Apple iTunes store | Create campaigns that direct users straight into your Apple iTunes store purchase pages. (Option only available on Apple devices) |
Ad models:
We enable advertisers to place either CPM or CPC bids.
| Metric | Details | |
|---|---|---|
| CPC | Cost-per-click | Typically used by advertisers to generate click throughs to a destination mobile property. You pay for every click that the ad generates. |
| CPM | Cost-per-mille(thousand impressions) | Typically used by advertisers looking to raise brand awareness where the goal is to generate as much exposure as possible. You pay for every thousand ads displayed. |