Advertising models supported
Adfonic supports a range of advertising models reflecting the needs of advertisers. You can place CPM (Cost per mille or thousand impressions) or CPC (Cost per click) bids.
CPM
This model is typically used by advertisers looking to achieve brand awareness. The goal here is to generate as much exposure as possible with your target audience. You pay for eyeballs or every thousand ads displayed.
CPC
This model is used by advertisers to generate click-throughs to a destination mobile property. The advertiser pays for every click generated by the ad.
