End user privacy policy

Adfonic's technology powers advertisements that can appear on web sites and applications on your mobile phone or other devices connected to the mobile internet. You may interact directly with our servers (for example, when you click on an ad) or indirectly via the mobile web site that displays the ads.

Purpose of data collection

We collect certain information with each interaction between your device and our ad servers. We use this information to help deliver relevant ads to you, provide reports that contain aggregated data to our customers and partners (for example, we provide our advertisers with the number of ads delivered each day, the number of clicks on those ads, and so on), analyse trends, and perform fraud detection.

Information collected

We do not collect personal information about you. We do, however, record and use information that is not personal information as follows:

1. the IP address of your device on the mobile internet, to help us identify your mobile operator, connection type, and other details;
2. the 'user agent' of your browser or application, and other relevant request headers, to help us identify your device type;
3. the date and time of the ad request or interaction; and
4. a unique identifier, usually in the form of a HTTP cookie, that enables us not to show you the same ad over and over again.

We also encourage (but do not require) our publishers to share with us additional information that is not personal information and is used to improve ad relevance. This data may include:

1. your age or age range, if known to the publisher;
2. your gender, if known to the publisher; and
3. your geographic location, if known to the publisher.

If you have any requests concerning your personal information or any queries with regard to these practices please contact us at privacy[at]adfonic[dot]com.