Victor is the business guy. For him it's about getting the right team dynamic, developing strong business partnerships and of course driving the numbers... Victor is totally hooked to the numbers. A recognised leader with over 10 years experience in telecommunications, IT and new media, Victor has a strong track record of achievement within both corporate and start-up companies and real experience building new organisations from the ground up.

Paul is the marketing and product whiz. He's the guy thinking up new tools, experiences and the longer term strategic roadmap and direction. Paul also looks after the marketing, online and social media aspects of Adfonic. Prior to this, Paul worked in various senior marketing roles for mobile operators and online start-ups. Since 2005, Paul has become an expert in mobile search, mobile advertising and enabling web browsing on mobile devices.

From the day he hooked up his first 300 baud modem, Wes has been developing software and designing platforms for online telecommunications with a passion bordering on the obsessive. At Adfonic, his job ranges from designing the big picture boxes and arrows down to the nitty gritty implementation of key services. When he's not hacking away on the code himself, he's working with the rest of the technical team and our partners on the next batch of innovative features.

Fred is the most passionate person you'll meet on the subject of mobile. He's the first to try out anything new in this space and will spend hours debating its merit and commercial viability. Fred's raison d'être is driving publishers and advertisers to the Adfonic marketplace. Back in the early '90s Frédéric was already a young internet entrepreneur. He then moved to the mobile internet space, where he was in charge of business development for several large international companies including Buongiorno, InfoSpace and Motricity.